Keyword Difficulty Analysis: How to Choose the right SEO keywords

A successful SEO campaign almost always relies on the keywords used. As elements that search strings are matched against, they can propel a website forward, helping it rank on search engines. The significance of individual keywords, however, is slowly dwindling, and keyword-based search engine optimization is losing its strength. Blame it on black hat practices that, even when they're being cracked down, have left lasting effects. This is because there are now factors that are far more important than keyword presence:

• Keyword placement matters more than usage frequency. That is, using keywords in the title tag and header has more weight than using them five times in the content.

• Using synonyms is more than acceptable. Now that Google is more sophisticated in interpreting data of a website, keyword specificity is fading. So even if different key phrases are used, as long as they have similar context, Google can place them in the exact same category, theoretically.

• Semantic search is making a huge difference on user searches. In the past, Google dissects search queries by words. A search query about "running shoes Utah", for example, would return anything that may be related with running, shoes and even events in Utah. But with search semantics, Google interprets the meaning of the whole search query rather than just the individual words.

Along with these changes is the need to take a different approach to keyword research. Keywords still matter, but they need to be perfect to be really effective. So whatever process you have been following for as long as you can remember, you should completely forget. Even if you did rank, it turns out that you have been doing keyword research all wrong. Rather than research for high volume, low competition and good CPC keyword, or effective latent semantic index keywords, you should use keyword difficulty analysis instead.

What does Keyword Difficulty Analysis mean?

Keyword difficulty is defined as a factor that helps determine how easy or difficult it is for a website to rank based on a particular keyword. So it's no longer about short-tail or long-tail, and high or low, because other factors now come into play, such as the following:

- The number of pages currently ranking for a specific keyword
- The number of pages bidding on a keyword in paid search campaigns
- The volume and cost per click of a keyword for a particular month

If you want to go down to specifics, you also need to look into queries that you must compete for based on three elements:

1. Your competition or the number of indexed pages for a particular query
2. The authority or ranking strength of a website based on the quantity and quality of incoming links
3. The relevance of well-ranking websites in terms of how they match certain search queries with consideration to factors, such as on-page ranking and off-page signals.

Difficulty analysis also entails estimating keyword difficulty. The easiest way to do this is to check out strong and weak search results based on a keyword or key phrase that is widely used. Between "running shoes Utah" and "Nike running shoes", the latter is harder to rank with, especially for normal and less-popular blogs. There is no way you can compete with high authority blogs.

A search query on "Pebble Time review" would return the following results:

All of these make up the top 10 strong results, which is clearly hard to outrank by less authoritative websites.

But if you use long-tail keywords, there is a possibility that the results will include forums, non-relevant sites, YouTube videos, Yahoo Answers and other websites that will be easier to outrank or those that make up weak results. So, what you want is a keyword that will return weak search results.

But because there are no hard-and-fast rules in difficulty analysis, you need to use tools at your disposal. A keyword difficulty tool can come in many shapes and sizes, so to speak. It's not just a specific type of software, but a set of procedures that lets you identify keyword difficulty.

Perform difficulty analysis based on several principles

Competing Pages

Find out who your competitions are for a particular keyword or phrase. Simply type in the search terms you want to use on a search engine and check out the results. As a blog or a business, your competitors are other blogs or companies that are providing the same products or services, and using the same set of keywords. The top ten is your strongest competition.

You can further narrow down your search by looking into the number of pages being indexed that use the same search terms on the title. To do this, use one of Google's advanced search operator "allintitle", which will display websites where the keywords appear in the title.

Now that you know your competitors, it is important that you don’t make any decisions based solely on the data that you collected. Just use them as an indicator, since there are plenty of other elements that will keep you off the first page.

Top 10 Search Results

If you want to determine the metrics involved in keyword difficulty, determine the top ranking sites related to the terms you intend to use. Getting results is easy. It is making the searches non-personalized that is challenging, although not impossible. You just need to use the right tools to de-personalize your search and get the results that matter more. Using Chrome browser in incognito mode is one good example. What this does is to remove results returned based on search data and preferences, such as ads, news, images and YouTube videos.

Number of Links

Top-ranking pages are likely to have a significant number of external and domains pointing links based on certain key terms. If you use the same keywords, you would definitely have a hard time ranking. But if there is a top-ranking website with just a few direct links, you have a door of opportunity. Using Open Site Explorer or Majestic SEO, you can acquire a number of linking domains a website has. But know that a site with few high quality links can have the same authority as one with plenty of low quality links, which is why further analysis is necessary.

Off-Page Optimization

How strong a competitor website's off-page optimization is reflected on the number, authority and type of links it has, including the backlinks. Keyword difficulty analysis will look into page authority, domain authority, keyword in anchor text and the diversity of unique linking root domain.

On-Page Optimization

Now that you know who your competitors are, find out how well optimized they are. Think like a search engine and look for different signals that will help your keywords rank easily and effectively. 

      • Keyword in title tag
      • Length of the title tag
      • Keyword in H1
      • Keyword in image alt text
      • Keyword in domain or URL
      • Keyword representation in anchor text or external links
      • Content quality
      • Optimization level (over optimized or not)
      • Use of questionable SEO practices
      • Internal linking architecture of a website

You can also keep your evaluation simple by just ranking each page's optimization as none, minimal, over, fair, decent or good, and excellent. Regardless of which step you take, however, this process takes a lot of work. If you want to cut down on the amount of effort and time you spend, you should filter your keyword list to a manageable size.

Perform difficult analysis using Google search operators 

Google can be your best friend in difficulty analysis, and not just in knowing your competitions or the keywords they use. To maximize Google, however, you must use three of its special operators.

As already mentioned, allintitle returns results that contain your search terms on the title. allinurl, on the other hand display results with the keyword included in the URLs, and allintext returns search results with the keyword appearing within the content.

How do you use them to your advantage? Using the keywords "nike running shoes", for example, run a keyword difficulty analysis in Chrome. Don't forget to search in incognito mode to keep results organic and non-personalized. Take note of the total results and those that returned using Google's advanced search tools. The data you collect will look similar to the one below:

Keyword: nike running shoes

Results with allintext: nike running shoes

Results with allinurl: nike running shoes

Results with allintitle: nike running shoes

What do the figures tell you?

• If the total results are equal or close to 1,000,000, you have higher chances of ranking on the first page.
• If the results with allintext are just 50% more than the total results, keyword difficulty is very high.
• If the results with allinurl and results with allintitle is less or close to 1,000, the chances of ranking on the first page is high provided that certain criteria are met:

      o 2000+ words in-depth blog post
      o Proper image optimization
      o High Flesch Reading Score
      o Quick Load Spee
      o Good Social Shares
      o Efficient Inter Linking
      o Several high DA, PA Backlinks
      o Perform difficulty analysis using specialized checker

What is great about using Google search operators is that you will know your competitors during your research. But you can always take a shortcut through a keyword difficulty tool.

Perform keyword difficulty analysis using difficulty tools

Keyword Inspector

This is a free tool that you can use to analyze how difficult it is to rank a specific keyword. Every search term is ranked as Very Easy, Easy, Moderate, Difficult and Very Difficult.

To start using it, you must first create an account. Once that is done, you can then run an analysis by typing in the keyword on the input box, choosing a country and then hit "Submit". You will get a tabulated result, with the keyword difficulty analysis indicated at the last column. It is highly recommended that you use search terms that is ranked moderate or less difficult.

Take note, however, that search results may vary from one country to the next. So don't make decisions based on them alone. Instead, combine it with other keyword difficulty tool.

MOZ Keyword difficulty tool

This tool is more comprehensive and comes with other useful features, making it an ideal choice. It may not be free, but it does give good value for your money. You can run 20 reports at one time, and a standard subscription has a daily limit of 400 reports.

To run a difficulty analysis, simply type in one or more keywords on the input box. You can separate the terms using a comma, tab or by typing it on a new line. Choose a search engine (Google, Bing, etc.) and country, and then hit "Check Difficulty" button. You will then get a report with the difficulty score and ranking factor indicated. The score is between 1% and 100%, with 1% as being easy and 100% as being very competitive.

What is great about this difficulty analysis tool is that you have the option to export the report as CSV, in case you want to run you own analysis. There is also a "Compare" button that will give you an idea which keyword has the lowest difficult score, yet has the most search volume - an excellent combination. Simply check on the keywords you want to compare, two or more at a time, and then hit Compare.

Take note that the data of search volume will always be for Bing even if you choose Google as your search engine. Don't worry though, since this would not affect the results in any way.

SEMrush

Originally a professional SEO tool designed for digital marketers, SEMrush has recently introduced a tool for keyword difficulty analysis where you can bulk check ranking of multiple keywords. It is not free, but you do get a 14-day free trial period. Look for the keyword difficulty analyzer under Tools, type in your keywords and then search for their difficulty score. You can put in a maximum of 100 search terms per line.

The great thing about this tool is that you get more in one go. That is, you not only learn about Keyword difficulty, but also Keyword Research, Competitors Analysis, and even Backlink Opportunities.

There are just a few examples of keyword difficulty tools that you can use. Among the three options, SEMrush is considered the simplest to use and is highly recommended for affiliate marketers and bloggers.

Keyword difficulty analysis can be done for app store optimization as well. Check out the result count to determine the number of apps targeting a particular keyword. Simply type in the search terms on the app store and both Apple and Google will show which apps use certain keywords. Another factor is volatility that provides a good indicator of how difficult it is to rank for a particular search term. Because finding volatility manually is hard, look for tools that you can use.

Once you have a list of keywords, sort and filter them out into different categories, such as immediate and short-term keyword targets, medium-term keyword targets that need to be groomed and grown, and long-term keyword targets that can be obtained through sustained effort.

Keyword difficulty analysis may seem like a new concept, but it is the new way of ranking in search engine results, which is why it is worth implementing in your SEO campaign.

How To Make Blogger Template SEO Friendly

Blogger is most popular blogging platform hosted by Google. if you just want to create a blog, you can do so far free through Blogger.com and if you want to host blog on your own server with custom domain name, you can do so far under $50 per year.

Hoverer, Blogger is more SEO friendly blogging platform as compared to WordPress. but you can see, default blogger templates are developed many years ago and still not updated.

when I started my first blog on blogger I made biggest mistake that I used many templates on that blog without knowing template is SEO friendly or not. because I am beginner in blogging world.

There are several free blogger templates available on internet to download, but we must choose SEO friendly and attractive blog template. but many free blogger templates are not SEO friendly. So we should make some changes in blogger template to make it more SEO friendly.

Recommended: How To Create A Blog On Blogger Blogspot : Complete Guide For Beginner 

Today I am going to share tutorial on how to make blogger template SEO friendly. this tutorial will help you to make your blogger template fully SEO optimized.

 

How To Make Blogger Template SEO Friendly

#1. Show Post Title Before Blog Title In Google Search:

The first thing to find in custom template is the structure of the title tag, because the Title tag is the most important SEO factor of blog.

The question, such as whether it's a good title tag?

The default template of blogger has the title structure more or less, see below image as a example:

Google shows only 65 characters of the title in search results. By default, in blogger, blog title shows before post title. This can affect on SEO ranking because post titles which have the main keywords got cut off because of the characters limit in Google search results.

To make Title tag SEO friendly find the following code in your template:

 Note:  While making any changes in blogger template, mistakes might be made. so backup your template.

<title><data:blog.pageTitle/></title>

Now replace that code with following code:

<b:if cond='data:blog.url == data:blog.homepageUrl'><title><data:blog.title/></title></b:if>
<b:if cond='data:blog.pageType == &quot;item&quot;'><title><data:blog.pageName/> | <data:blog.title/></title></b:if>
<b:if cond='data:blog.pageType == &quot;archive&quot;'><title>Archive for <data:blog.pageName/></title></b:if>
<b:if cond='data:blog.pageType == &quot;static_page&quot;'><title><data:blog.pageName/></title></b:if>
<b:if cond='data:blog.pageType == &quot;index&quot;'><b:if cond='data:blog.searchLabel'><title><data:blog.title/> - <data:blog.pageName/></title></b:if></b:if>
<b:if cond='data:blog.pageType == &quot;error_page&quot;'><title>Page Not Found</title></b:if>
<b:if cond='data:blog.pageType == &quot;index&quot;'><b:if cond='data:blog.url != data:blog.homepageUrl'><title><data:blog.pageTitle/> - All Post</title></b:if></b:if>

 Note:   If you are using custom blogger template, the structure of title tag has been modified, so it is better to be left it alone.

#2. Meta Description & Keyword Tags:

Another important SEO factor is meta description and keyword tag. If you ignore it you may loss huge amount of traffic from search engines, so just add proper meta description and keyword tags in your blogger template to make it more SEO friendly.

To add meta description and keyword tag in blogger template:

Find For <head> and Paste The Following Code Below <head> tag.

<meta content='Add your blog description here' name='description'/>
<meta content='Add your keywords here' name='keywords'/>

Replace Add your blog description here With Your Description (maximum 150 characters) and Add your keywords here (maximum 150 characters)With Your Keywords.

#3. Heading Tags:

There are many kinds of heading tags, from H1, H2, H3, to H6, but not all important heading tags existence, H1 tags is one of the most important. as far as I know there are three heading tags are quite influential role against on page SEO. The first is the H1 tag as described above and the next is the H2 and H3 tags.

H1 tags are generally used in the title of the blog, however much some blogspot templates that have been modified to dynamically perform the H1 tag. When the H1 tag located on the homepage of the blog title, whereas when it is on the page posts H1 tag located on the post title. The purpose of this modification is to optimize the post title in the Google search results.

I think the H2 and H3 tags role is not important as compared to H1 tag, but it would be nice if my friend use it to put the keywords in the tags so that the maximum.

Search for the below piece of code in your template:

<h3 class = "post-title entry-title 'itemprop =' name '> 

 Note:   If you find above code two times then go with the second result.

Now search for the following or exact looking code in your template.

<a expr:name='data:post.id'/>
<b: if cond = 'data: the post.title'>
<h3 class = "post-title entry-title 'itemprop =' name '>
<b: if cond = 'data: the post.link'>
<a expr:href='data:post.link'> <data: post.title /> </a>
<b: else />
<b: if cond = 'data: the post.url'>
<b: if cond = 'data: the blog.url! = Data: post.url'>
<a expr:href='data:post.url'> <data: post.title /> </a>
<b: else />
<data: post.title />
</ b: if>
<b: else />
<data: post.title />
</ b: if>
</ b: if>
</ h3>
</ b: if>

Replace above piece of code with following code.

<b: if cond = 'data: the blog.pageType! = & quot; index & quot;'>
<a expr:name='data:post.id'/>
<b: if cond = 'data: the post.title'>
<h1 class = "post-title entry-title 'itemprop =' name '>
<b: if cond = 'data: the post.link'>
<a expr:href='data:post.link'> <data: post.title /> </a>
<b: else />
<b: if cond = 'data: the post.url'>
<b: if cond = 'data: the blog.url! = Data: post.url'>
<a expr:href='data:post.url'> <data: post.title /> </a>
<b: else />
<data: post.title />
</ b: if>
<b: else />
<data: post.title />
</ b: if>
</ b: if>
</ h1>
</ b: if>
<b: else />
<a expr:name='data:post.id'/>
<b: if cond = 'data: the post.title'>
<h2 class = "post-title entry-title 'itemprop =' name '>
<b: if cond = 'data: the post.link'>
<a expr:href='data:post.link'> <data: post.title /> </a>
<b: else />
<b: if cond = 'data: the post.url'>
<b: if cond = 'data: the blog.url! = Data: post.url'>
<a expr:href='data:post.url'> <data: post.title /> </a>
<b: else />
<data: post.title />
</ b: if>
<b: else />
<data: post.title />
</ b: if>
</ b: if>
</ h2>
</ b: if>
</ b: if>

Not done yet! Now search and replace all h3.post-title with h1.post-title

All done! Now save your template, your template is optimized for search engines.

Conclusion

I hope this tutorial will help you to optimize your blogger template and I think all of the above is enough to make your blogger template SEO friendly. after making all these changes I am sure you will get good amount of traffic from search engines

If you still confuse then drop your question in comment box, I will come up with new article till then subscribe our newsletter to get next post directly to your inbox :).

10 Common SEO Mistakes You Should Stop Making Right Now

SEO implementation is curious term of blogging and web development. and every serious blogger deeply know about that but some newbie bloggers can't understand some things that they should know.

I’m sure you have all used SEO optimization for better search engine ranking, but what about your common SEO mistakes? 

Since Penguin and Panda, it’s very important to avoid those mistakes that we are making constantly. to avoid those common SEO mistakes I've made this article to show you which mistakes you should avoid to get high SERP in search engines.

Before I go more into depth of SEO mistakes, let me tell you I’m not a SEO expert but I would like to share what I have learned from my blogging experiences and mistakes.

10 Common SEO Mistakes To Avoid:

Mistake #1: Keyword Stuffing

Keyword stuffing is just the repetition of the same keywords or key phrases repeated within a page. if you are keyword stuffing, that means you don't care about your SEO.

If your keyword is “marketing strategy” use it less than 3 times for every 100 words. and try to keep your keyword density less than 3% for particular keyword. because if you use it more than this then your content declared as a spam by Google. 

Once Google analyze that your content is stuffed with keywords, they will prevent your content from being indexed in search engine.
 

Mistake #2: Copied Contents

Should you copy contents from another blog? hope you not, because you might be using somebody's copyrights contents.

Search engines are very smart they can find which content is original and which is duplicate with the help of many algorithms. if you are using copied contents on your blog then you will face some legal problems in future. and your blog will getting penalized by Google.

When I started my first blog I did this mistake, but after meeting some successful bloggers I realize that copy paste is always bad. and I should respect hard work of bloggers who spend lot's off time to create great article.

So I just removed all those contents that I copied from other blogs and I pressed refresh button on my blogging journey to do blogging fairly. :)

How to copy paste blog article ?  

If you like any article and want to copy some portion of content then you can copy this by giving proper credit to original writer/author. or you can use a rel=canonical to tell search engine that give all credit to the original article.

Mistake #3:  Avoiding Keyword Research

This is a biggest mistake I have ever seen that many bloggers avoids keyword research because of  they don't have time and patience. but there is no short cut to become a successful blogger, you need to do lots of hard work and you need to have patience.

  

keyword research is the very important term of SEO to get high SERP in search engines. if you are avoiding this, your content value is almost zero even your content is worth reading.

Read Also: How To Do Keyword Research Using Google Keyword Planner 

Mistake #4: Over-Optimizing Your Site/blog

Search engine over-optimization is the very big mistake you should stop immediately if you are making. because it causes Google penalty. and once your blog caught in it, it's very hard to get out.

Penguin algorithm hits all the pages that have been over-optimized. and that's the reason we should avoid this mistake.

7 Sign's of Over-Optimization:

• Keyword Stuffing: in article or at the end of article
• Non-Relevant Keywords
• Using too many H1 tags in content
• keyword density more than 25% 
• Multiple articles describing the same
• Useless Content's
• Title doesn't match with content 

Also Read: 10 On Page SEO Tips To Optimize Your Blog For Search Engines

 

Mistake #5: Ignoring H1 (Heading) Tag

One thing that I’ve noticed when I started blogging is that most of bloggers aren’t optimize h1 tags or ignoring it. but keep one thing in your mind that if you want to score your SEO then you should have at least one h1 tag.

Well if you want to write a perfectly optimized blog post then you can't ignore h1(heading) tag.

It is confirmed that search engines focus on h1 tag to determine about your exact topic, so for better search results it's very important to use h1 tag with big font.

Mistake #6: Stuffing Meta Description Tag With Keywords

When it comes to Meta Description for particular post, it's matter? of-course it matters but it's not a high ranking factor. it helps to increase click through rate(CTR). so write good meta description for your readers not for search engines.

One mistake you should avoid about meta description tag is stuffing keyword in that tag. and keyword stuffing is very harmful for us as I mentioned in mistake #1.

  

Mistake #7: Writing short/poor content

Every blogger trying to write quality contents in order to get good response from visitors and search engines, but many bloggers writes short/poor quality contents because of they don't have time or they are poor writer.

But if you are serious blogger then it's very important to dedicate lot's off time for your blog to stand out in Blogging world.

You might not know but Google analyze social shares, so it simply proves that if we want to get high rank we should write shareable contents.

To make your content shareable you should write the blog posts that contain 500 words or more than this.

Mistake #8: Incorrect Use Of Robot.txt File

 

Robots.txt is a command for the search engine robots to explore/ browse pages of our blog. Robots.txt is arguably filter our blog from search engines.  

It's very important to setup robot.txt file on your blog but if you used it incorrectly then just little bit mistake can block your whole blog from being indexed from search engines. So add this file without making any mistake

If you want to setup robot.txt file on your blog or know more about it kindly read this tutorial :

Read Also:How To Add Custom Robots.txt File In Blogger/Blogspot

 

Mistake #9: Link Building Mistakes

Buying Links and Link Exchange are two common link building mistakes might get your website in trouble.

If you are going to buy,sell links or link exchanging for your blog to drive traffic then your chances is high of getting penalized by Google.

Google hates this spam tactic so get rid of it immediately and try to build natural backlinks for your site. 

Conclusion

So, these are the 10 common SEO mistakes happen when optimizing blog. once we are able to know what to avoid and what to implement while optimizing our blog, SEO will be easy for us.
There are many mistakes rolled out in web world but it's enough for the day. If you find this post useful, please help me by sharing this post. I will come up with new article till then, Happy Blogging! :)

So, let me know what do you think about all those mistakes, leave feedback in comment box.

How To Add Custom Robots.txt File In Blogger/Blogspot

 

 

Maybe you've heard about the term robots.txt. What is robots.txt? is it necessary in the settings? what if I leave it alone? There are probably many other questions you have, especially if you are newbie blogger.

To better understand the meaning of robots.txt, to make it more understandable, I have made this tutorial.

If you want to get your blog indexed and crawl your pages fast then you should add this custom robots.txt file in your blogger blog. as well as it's a part of search engine optimization so you must be aware of the terms. 

Also Read: How To Redirect 404 Error (Page Not Found) To Homepage In Blogger

How It Works?

Robots.txt is a command for the search engine robots to explore or browse a pages of our blog. Robots.txt is arguably filter our blog from search engines. 

Let's say robot wants to visits a Webpage URL, example, http://www.example.com/about.html. Before it does so, it will check for http://www.example.com/robots.txt, and then it will access the particular webpage.

All the blogs already have a robots.txt file given by blogger/blogspot. By default robots.txt on blogs like this:

User-agent: Mediapartners-Google
Disallow:
User-agent: *
Disallow: /search
Allow: /
Sitemap: http://yourblogname.com/atom.xml?redirect=false&start-index=1&max-results=500

User-agent: Mediapartners-GoogleDisallow: User-agent: *Disallow: /searchAllow: / Sitemap: http://namablog/feeds/posts/default?orderby=UPDATED - See more at: http://blog.kangismet.net/2013/10/cara-setting-robotstxt-di-blogger.html#sthash.aSTFQuhf.dpuf

 

What Is The Meaning Of Above Codes?

 

User-agent: Mediapartners-Google
This command tells your blog to allow Adsense bots to crawl your blog. If you’re not using Google Adsense on your blog then simply remove this line.
 
Disallow:
This cammand prevents Search Engine bots from crawling pages on your blog.

User-agent: *
All Robot Search Engines / Search engine

Disallow: / search
Not allowed to crawl the search folder, like .... / search / label and ... search / search? Updated ... here lable is not inserted to search because label is not a URL who estate towards one specific page. 

Example : 

http://www.shoutersclub.blogspot.com/search/label/SEO
http://www.shoutersclub.blogspot.com/search/SEO

 
Allow: /
This command tells allow all pages to be crawled, except that written on Disallow above. Mark (/) or less.

Sitemap:   
Sitemap: http://yourblogname.com/atom.xml?redirect=false&start-index=1&max-results=500

 

How To Prevent Robot On Certain Pages?

 
To prevent particular page from Google crawling just disallow this page using Disallow command. For example : if I don't want index my about me page in search engines. simply I will paste the code Disallow: /p/about-me.html  right after Disallow: /search.

Code will look like this :

User-agent: Mediapartners-Google
Disallow:
User-agent: *
Disallow: /search
Disallow: /p/about-me.html
Allow: /
Sitemap: http://yourblogname.com/atom.xml?redirect=false&start-index=1&max-results=500 

How To Add Custom Robots.txt File In Blogger ?

 

 Note :  Before adding custom robots.txt file in blogger you should keep one thing in your mind that if you are using robots.txt file incorrectly then your entire blog being ignored by search engines.

Step1
Go to your Blogger Dashboard

Step2
Now go to Settings >> Search Preferences >> Crawlers and indexing >> Custom robots.txt >> Edit >> Yes

Step3
Now paste your custom robots.txt file code in the box.

Step4
Now click on Save Changes button.

Step5
That's all, You are done! now you can see your robot.txt file. To view the robots.txt fine, please type in browser...

http://yourblogname.com/robots.txt

It's okay, your blog will still be crawled by search engine robots because as I mentioned before, every blog already possessed default robots.txt. 

Final Worlds!

So friends! this was the brief tutorial on how to add custom robots.txt file in blogger, if you are a newbie blogger and you have missed the robot.txt then create one here to make your site SEO strong.

 If you still have any quires regarding this article then please let me know, You can leave your question in comment box.

Thanks for reading this tutorial and I’ll see you in the next one. till then Happy Blogging !

User-agent: Mediapartners-GoogleDisallow: User-agent: *Disallow: /searchAllow: / Sitemap: http://namablog/feeds/posts/default?orderby=UPDATED - See more at: http://blog.kangismet.net/2013/10/cara-setting-robotstxt-di-blogger.html#sthash.aSTFQuhf.dpuf

How To Redirect 404 Error (Page Not Found) To Homepage In Blogger

  

Today, I come with a very important tutorial is 404 page redirection, 404 error page tells user and search engines that a “page is not found". If anyone trying to access the page and suddenly appear “Page Not Found - 404” error. why does it occur? it's happens because you may have deleted your blog post or changed URLs. So in today’s tutorial I will tell you how to add/setup generic and custom blogger 404 redirection page in blogger.

Also Read: How To Add Custom Robots.txt File In Blogger/Blogspot

If you have deleted any blog post or changed blog post URLs and this time you have not setup 404 error page redirection in blogger then you will find your all 404 error pages in webmaster tools crawl section. 

You can redirect your blog visitors automatically to homepage within few seconds using blogger 404 page redirection, So let start the tutorial.

 

Redirect 404 Error Page using JavaScript in Blogger :

 

Step 1
Go to blogger dashboard >> Search "preferences” option under the “Settings” tab.

 

Step 2

Now click on custom page not found >> Edit option under the "Errors and redirections"

Step 3
Copy the below code and paste in text box and click Save Changes.

Redirection JavaScript

<h1>Page Not Found!</h1>
<br><b>We're sorry but we could not find the page you are looking for.
This may happen if you have entered site URL incorrectly or this page doesn't exist anymore.</b>
<script type = "text/javascript">
BSPNF_redirect = setTimeout(function() {
location.pathname= "/"
}, 5000);
</script>

 

Setup Custom 404 Error Page in Blogger :

 

 

Step 1
Go to blogger dashboard and create a new page with title Page not found!.

Step 2

Now click on custom page not found >> Edit option under the "Errors and redirections"

Step 3
Copy below redirection JavaScript and replace "/p/page-url.htm" with your page name and paste in text box and click Save Changes. .

<script type = "text/javascript">
setTimeout(function()
{
location.pathname= "/p/404-page.html "
},
5000);
</script>

Final Words !

This was the today’s tutorial on how to redirect 404 error (page not found) to homepage in blogger and how to setup custom 404 error page in blogger.

If you have any quires regarding this tutorial then please feel free to ask with comment below this post.. And if you think my post was worth reading, then please don't forget to share it with your social media friends. Happy Blogging !

6 Image Optimization Tips For Better Search Engine Ranking

 
Last Update: March 28th, 2015

Without images blog article is like milk without sugar, bread without butter because images are saying more than thousand a word and that's why we are using images in blog post to better understanding of article for our visitors.

Google smartly crawl all the data to give relevant search results to customers and that's why search engines want proper optimization for all type of content which is published on the web.

There are several bloggers (newbie bloggers) out there who don't know how to do proper image optimization and Some bloggers know how to do it that but they avoids or doing with wrong methods. and the result is low traffic from search engines.

To getting traffic back of your blog you must have to work on your all blog images to get stand out on search engine ranking.

Also Read: 10 Common SEO Mistakes You Should Stop Making Right Now

If you haven't any idea for image optimization don't worry ! this is whole article for you. today we will cover all the important factors of image optimization for SEO.

Also Read: 10 On Page SEO Tips To Optimize Your Blog For Search Engines

Image Optimization For Better Search Engine Ranking :

 

#1 Alt Tag :

 

when we see camera in image we can instantly recognize this image but search engine spiders can't recognize any image without "descriptive" Alt tag. and that's why you need to use descriptive Alt tag in images.

If you are using Blogger blogspot platform then simply click on the image in post editor, select properties and add your alt tag (for search engines) and title tag (for your readers).

If you are using WordPress platform then you have to install : SEO Image Plugin, after installing this plugin just go to Setting >> SEO friendly images and then add your alt and title tag.

HTML Code look like:

Example : <img src="http://www.webaddress.com/camera.jpg" alt="camera on the table"/>

#2  Image File Size :

 

Fast loading pages always on the edge of rank and search engines love that so if your blog image size is too large then it will affect on your blog loading speed and visitor will go back.

Make image size as small as possible you can resize and compress blog images using online tools like Picnick Or Image Optimizer. to increase your web pages speed/load time you can use an image editing software's like Photoshop.

 

#3 Image File Name : 

Image file name also helps search engines to describe more about image and that's the reason I have added this point in this article.

Before uploading any images, give a suitable title for that image. and use keywords in file name before uploading them. so don't upload images without giving relevant file name.

#4 Anchor Text : 

 

Anchor text is the hyper linking to another page or document on the web. and this is a mostly used term for search engine optimization now day. The exact use of anchor text in images will help you to get high page rank for your images and article.

Whenever you are used anchor text with a keyword that shows the page being linked to another page.

See below image as an example of exact anchor text :

In this image "Image Optimization" is exact match anchor because it's linking to a page about image optimization.

#5 Images Format JPG, GIF, PNG : 

Whenever you want to use photos in your article, select only related to your article it will attract the visitors and wrap contents around the picture.

JPG is better format than other formats. it's giving high quality picture with low size and it will best for your blog. because it will help you to speed up your blog pages.

You can change pictures format using Photoshop just open image file in Photoshop and save as with new extension.

#6 Add Descriptive Caption :

 

Photo Caption is used for describing published photographs. if you are using caption carefully then it will help you to get more traffic from search engine.

But one thing remember that always give caption, alt tag, file name related to your image and article otherwise it will increase bounce rate of your blog.

If you are using free pictures on your blog then you can give attribution to picture author using caption to give attribution just add credit link in caption

 

 Final Words !  

 

So these are the 6 Image Optimization Tips you can use on your blog images to get more and more organic traffic from search engines.

After doing all the optimizations which I mentioned above I am sure you will get better search engine ranking as well organic traffic for your blog.

I hope you enjoyed this article. If you have any questions then feel free to ask through comment box. and let me know which techniques you have to optimize blog images. till then Happy Blogging.

10 On Page SEO Tips To Optimize Your Blog For Search Engines

Now day Search Engine Optimization has become a very important part in web development because Google upgrading his system with many algorithms to get better and better results from web pages and show them to visitors.

Without SEO you can not get good amount of traffic to your blog. for getting traffic from Google and other search engines follow some tips which I mentioned below.

While doing on page or off page optimization make sure you are not making these 10 SEO mistakes:
 
Read: 10 Common SEO Mistakes You Should Stop Making Right Now

 

 Search Engine Optimization Factors :

 

#1 SEO Friendly URL :

SEO friendly URL is simplest method to improve blog search engine ranking. search engines like Google, Yahoo, Bing gives too much importance to SEO friendly URL's.

When search engine begin to analyze your blog pages, then firstly they look on permalink URL. If you are creating bad permalink then you are doing big mistake. so it simply proves that your blog URL structure must have well optimized.

See the live example of Bad URL structure and Good URL structure

Bad Permalink Example : 

http://www.yourblogaddress.com/01234
http://www.yourblogaddress.com/this-is-super-long-web-site-url-blah-blah-blah
http://www.yourblogaddress.com/on_page_seo_tips

Good Permalink Example : 

 http://www.yourblogaddress.com/01234

#2  Title Optimization :

Title tag is placed in meta tag in <head> section and it tells search engine and peoples what your website/blog about. if your blog title is well optimized then you will get more traffic to your blog from search engine.

Google displays the 50-60 characters of a title tag or many as will fit in 512 pixel  display. you must have to optimize your blog title for search engine and mention only targeted keywords in your blog title.

Search engine watch describes some best techniques about title optimization this may help you : Title Optimization.

#3  Image Optimization :

Image optimization is another most important part of Search engine optimization. you may not realize this but images can generate a nice traffic. and that's why you have to optimize blog images for search engine.

If you want to get more traffic to your blog images then you must learn how to optimize blog images.

How To Optimize Blog Images ?

Alt Tag : when we see computer image then we can instantly recognize this image but search engine spiders can't recognize any image without Alt tag. and that's why you should use Alt tag in images.

If you are using Blogger platform then simply click on image in post editor then go to image properties and add your alt tag. 

If you are using WordPress then you have to install : SEO Image Plugin after installing this plugin just go to Setting >> SEO friendly images and then add your meta tag.

You can also add Alt tag in HTML source simple add alt="put your alt tag here"

Example : <img src="computer-screen.jpg" alt="Computer">

File Size : Make image size as small as possible you can resize and compress images using online tools like Picnick Or Image Optimizer. 

To increase your web pages speed/load time you need to use an image editing software's to make your images load fast.

File Name : Before you upload image, give a suitable title for images and use keywords in image file name.
  
Read More : 6 Image Optimization Tips For Better Search Engine Ranking

 

#4 Keyword Placement : 

Keyword placement is very important factor to showing blog pages to search engines. so here I will show you where to place keywords for better ranking. 

Google has technology called LSI and they analyze the different meaning of different keywords on a page to determine page relevancy. so use keywords related to your article.

Lets See Which Is The Best Place To Put Keywords:

1) According t Moz your keyword should appear in the first 100-150 words of the article.

2)Place Keywords in title tag's. blog title post title and H2 heading tag.

3) Put Keywords in <meta name="description"> , <meta name="keywords">.

4) Place your Keywords in comment section when you reply to the visitors.

5) Also you can place your keyword in website URL.

#5 Sitemap Submission : 

 

When you starting blog or website first thing that you should do is submitting sitemap to various search engines.

For getting indexed in Google you must have to submit XML sitemap to Google webmaster tools. it will crawl your whole blog using sitemap and also it shows crawl error, broken links and much more...

Must Read : How To Submit Sitemap To Google Webmaster Tools.

 

#6 Blog Loading Speed : 

 

If your blog loading speed is very slow then visitors will go back and wouldn't re-visit to your blog. and that's the reason you have to optimize blog loading time.

Ways To Speed Up Blog Pages:

1) WordPress Users : Get Catching plugin, remove unused PHP tags.

2) Reduce HTTP request on each page.

3) Don't put lot off JavaScript and remove unnecessary widgets.

4) Use fast loading templates/themes

5) 6-7 posts on your landing page.

6) Don't install lot off third party plugins.

7) Use read more link.

 #7  Keyword Density :

 

Keyword density means how many times same keyword appear in blog post. so you should keep keyword density in between 1% to 3%. if using keywords more than that Google bot will consider search spam.

Many bloggers stuffing to many unnecessary keywords in blog posts. if you are doing that type of mistake then Google will ignore this post and your blog may penalized.

#8 Optimize Blog For Social Sharing :

 

Social media is best resource to get huge traffic to your blog and if you are getting huge traffic from social media then you must have to optimize blog for social sharing.

How To Optimize Blog For Social Networking Sites: 

Very simple ! using social sharing buttons, widgets, plugins just add it on your blog. by adding this you will indirectly increase chances to get inbound links.

According to B2B if you have 100 Google plus followers then you will get 14.63% traffic.

300 Google +1 votes 9.44% traffic

70 Facebook shares and 50 likes means 6.9% traffic

50 Twitter tweets means 2.88% traffic

#9 High Word Article With Quality :

 

We all know that content is king and this is only an effective way to attract the visitors. for visitors you should write and provide high quality contents. as well as for getting more comments, share's and high SERP rank you have to write at least 1000 to 1500 words article.

But one thing keep in your mind that Quality is more important than Quantity so you have to think about Quality not about Quantity.

Also Read: How To Hold Visitors For A Longer Time On Your Blog

 

#10 Responsive Design : 

 

Responsive blog design means your website adjust in size based devices. if you have not a responsive blog design then it will increase bounce rate on mobile, smartphones and other non desktop devices.

Now day most of peoples uses smartphones for internet and that's why you need to make your blog design responsive to reduce bounce rate on non desktop devices.

Final Words !

So friends these are the basic 10 on page search engine optimization tips you can apply to optimize blog for search engines. If you have any questions regarding Search Engine Optimization then let me know via comment box.